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A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.
- Sales Rank: #3977774 in Books
- Published on: 2009-09-06
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .81" w x 6.14" l, 1.10 pounds
- Binding: Hardcover
- 300 pages
About the Author
Visiting Professor at the Rosen College of Hospitality Management, University of Central Florida, USA. Professor of Marketing in the School of Tourism and Hospitality Management, Mugla University, Mugla, Turkey
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