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The Fundraiser's Guide to Irresistible Communications, by Jeff Brooks
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The Fundraiser's Guide to Irresistible Communication reveals ways of communicating that are proven to motivate donors to give generously, wholeheartedly, and repeatedly. Jeff Brooks, one of America's top fundraising writers, takes you on a step-by-step tour of the unique strategies, writing style, and design techniques of irresistible fundraising messages. This easy-to-read and entertaining book will help you skip years of learning curve and start writing, designing, and thinking like a seasoned fundraising pro on the very next project you tackle. Whether you're new to fundraising or a battle-scarred veteran, this go-to resource will boost your confidence, your career, and your revenue. Complements Tom Ahern's book, Seeing Through a Donor's Eyes.
- Sales Rank: #54546 in Books
- Published on: 2012-09-04
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x 5.50" w x .50" l, .46 pounds
- Binding: Paperback
- 143 pages
Review
An instant classic. --Tom Ahern, consultant, speaker, author
This simple, smart, and fun-to-read book is for those aspiring to a black belt in fundraising. --Roger M. Craver, The Agitator
A fundraiser's breakfast of champions. --Katya Andresen, Network for Good
This simple, smart, and fun-to-read book is for those aspiring to a black belt in fundraising. --Roger M. Craver, The Agitator
A fundraiser's breakfast of champions. --Katya Andresen, Network for Good
Most helpful customer reviews
50 of 51 people found the following review helpful.
Finally, master DM fundraiser Jeff Brooks spills his guts
By Tom Ahern
This will not be a typical review. First, full disclosure, I know Jeff Brooks by reputation. He was a creative principal at Seattle's legendary Domain Group. The Domain Group was one of those shooting stars in the fundraising industry: they did pioneering work, they blazed new trails for 15 years or so, and now they're gone; bought out ... but not forgotten. These days, Jeff works for TrueSense, a national-level direct mail firm. Insiders rank him among America's very best fundraising copywriters. He also writes, as a public service, the incomparable Future Fundraising Now blog, a professional "tips" bastion of common sense and best practices. Second, full disclosure, although I've only met Jeff once face to face, a decade ago, we do exchange emails, mostly about the mysteries of direct mail. He's the master. I'm the cravenly humble student. Jeff sent me the manuscript for his book a few months ago, to see what I thought. I read it once. I read it twice. And now I flip through it repeatedly every chance I get. Why? Because I write fundraising direct mail for a living. And the only reason I have long-standing clients is because I make them money. And the only reason I can predictably make them money is because I've learned from incomparable masters like Jeff. He is at the very front of a very short line of experts. This book fully reveals what runs through Jeff's mind as he writes a successful direct mail appeal. It's fascinating and unpredictable. There is nothing else like it in the how-to book market (and I buy them all, out of desperation). Jeff's new book is a gift to the nonprofit world. Buy it. Learn from the very best.
8 of 8 people found the following review helpful.
Give a copy to anyone who reviews or edits your fundraising copy
By Elizabeth
Intially, I was skeptical about this book. All of the reviews seemed to be from people who knew the author or are professional copywriters, and they were a little too persuasive and polished. "This is the best fundraising book ever," etc.
I'm 20something fundraiser getting a crash course in the science of fundraising. I've never met the author nor do I plan do. I'm in online fundraising, but these concepts translate easily.
This book is a great summary of the concepts I've discovered over the last 6-8 months about effective fundraising. It's the sort of book that gives you a foundation. It would would be great to come back to before you write copy or use it to get everyone in your organization on the same page about the purpose of your fundraising communications.
I finished my copy last night and passed it off to my colleague this morning. I want my supervisor and management team to read it. Soon.
The book reads like great fundraising copy, which means it's a fast read. It's entertaining and uses stories. I sat down last night to read a chapter, and was 34 pages into the book before I looked up.
This book's strength is how quickly it engages the reader and distills the key points of great fundraising writing. It would be an excellent book to give to anyone who writes, reviews or edits your fundraising communications.
14 of 17 people found the following review helpful.
Like an ATM for Fundraising
By Roger M. Craver, Editor, The Agitator
If you don't do anything else today, take a moment and order this gem.
In fact, order several copies - especially extras for your CEO, program folks and key board members. I guarantee it'll soon have a dog-eared, underlined and well-worn place on your bookshelf providing tested ammunition to counter all the copy-related nonsense you encounter.
Not only is Jeff's Guide jam-packed with practical advice on copywriting (long vs. short messages...grammar for fundraisers...the importance of being urgent...not to mention the importance of being plain, corny and obvious) it's written by a leading advocate of donor-focused fundraising.
It's no wonder that some of the best in the business are raving about Jeff's new book. Copy genius Tom Ahern calls Jeff's book "an instant classic that will be read and re-read obsessively by the fundraisers of this world."
Katya Andresen [ the brilliant Chief Strategy Office over at NetworkforGood and author of "Robin Hood Marketing" describes Jeff's Guide as "A fundraiser's breakfast of champions--bread-and-butter fundraising wisdom based on years of experience."
And fundraising veteran Stephen Hitchcock,former CEO of Mal Warwick & Associates and author of "Open Immediately: Straight Talk on Direct Mail Fundraising" says, "This brief book is packed with practical advice and research to back it up. It's a delight to read as well." Stephen also suggests "Give this book to everyone in your organization--and to your best board members."
In a world where too many pay lip service to becoming `donor-centric' while failing to put it into practice, Jeff gives us the "why" and "how" of creating copy that puts the donor first and foremost. Here's his advice:
"Here's what's most important to remember. Post it on
your wall. Tattoo it on your forearm: Donors don't give
because your organization is great. They give because they
themselves are great."
Among the nuggets you won't want to miss is Jeff's revelation of the "Three Things You Should Know About Donors" and the "Three Fundraising Myths." If you aspire to a black belt in fundraising, order this book today.
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